Bespoke bridal makeup artistry for the modern bride.

“Sam is a miracle worker!! And a wonderful human being. Would highly recommend for all your makeup artistry needs!!”
— Natalie
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I’m Sam, the face behind SamLovesBridal.

After being a makeup artist for nearly 2 decades, I decided to start my own bespoke bridal makeup business specialising in creating effortlessly beautiful looks for modern brides.

With my experience in the fashion industry, I love to create looks that are fashion forward, think naturally radiant skin, a statement eye or lip, maybe a graphic glitter liner… I’m here for it!

But the MOST important thing to me, for anyone I have the privilege to do their makeup, is that they feel and look like the best version of themselves!

If you’re looking for a makeup artist please get in touch I’d love to chat.

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View fullsize 5 years ago today, Happy Anniversary my love! 🥰
View fullsize To all my brides (past and present!) just sharing the love to say thank you for choosing me as your makeup artist 😁 Thank you for all your support and recommending me too, you are amazing! I’ve had a little flurry of enquiries and with two
View fullsize 🥳ANNOUNCEMENT🥳 I’m very excited to tell you I’m now one of @charlottetilbury ‘s Magic Makeup Stars!✨ As you all know @charlottetilbury products are a staple in my kit and I absolutely LOVE them! As a Charlotte Tilbury ambassado
View fullsize Something a little more glam for the grid! One of my stunning bridesmaids from earlier this year ✨ Look created with @narsissist @charlottetilbury @chanel.beauty Hair by the amazing @laurengoslinghair Makeup by me for @louisajaynehairmakeup #
View fullsize Hey you lovely lot, I hope you’re all having a great start to the week 🥳 I need your help please! I’m doing a kit restock and would love to know what are your most loved makeup and skincare products? Thanks! Sam x #makeupartist #b
View fullsize And another! Two posts in one day, (who even am I?!) but I couldn’t resist showing you this bridesmaid look. A more dramatic eye and lip than the previous bridesmaid but I’ve chosen similar tones so the looks work effortlessly together.
View fullsize Another of the beautiful bridesmaids from last weeks wedding at the amazing @findon_place Fresh, modern, effortlessly beautiful and never overdone. I mean, just look at her skin, stunning!! Look created using all my favourite @charlottetilbury pro
View fullsize Bridesmaid makeup at the amazing @findon_place place last weekend 💖 I always make sure each bridesmaid still has their own style whilst making sure the makeup looks all work beautifully together, I’m excited to show you the other bridesmaids!
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See more about Sam on Instagram